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1984 Timex Men's "Q" Coca-Cola Advertising Quartz Watch Ref. 43811

1984 Timex Men's "Q" Coca-Cola Advertising Quartz Watch Ref. 43811

Regular price $69.99 USD
Regular price Sale price $69.99 USD
Sale Sold out
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Reference Number: 43811 (Coca-Cola Variant)

Manufactured Date: 1984

This 1984 Timex quartz analog is a true piece of crossover memorabilia, blending everyday American watchmaking with one of the world’s most iconic brands. Bearing the bold “Enjoy Coke” logo across the dial, it’s part of a wave of co-branded promotional watches from the 1980s—an era when companies like Timex leveraged their mass-market reach to produce accessible, collectible timepieces tied to pop culture. The slim gold-tone case and simple Arabic numeral dial make it practical, but it’s the Coca-Cola tie-in that elevates its appeal among both watch enthusiasts and Coke collectors. Today, these watches have become harder to find in good condition, and they serve as fun reminders of when quartz watches and soft drink advertising intersected in everyday fashion.

Sizing

Case: 33.5mm

Dial: 29.5mm

Lug-to-Lug: 37.25mm

Thickness: 8.75mm

Strap: 19.1cm

Strap Style: Metal Hook Clasp

Timekeeping

Watch Type: Quartz

Watch Movement: M135

Watch Complications:

  • None

Movement Caliber: Quartz

Watch Lume: None

Watch Night Light: None

Color & Finishing

Case: Gold

Dial: Silver

Strap: Silver

Research & Restoration

Caseback Style: Snapback

Restoration Thoughts / Notes:

  • Promotional co-branded dial featuring the “Enjoy Coke” script, a crossover collectible for both Timex and Coca-Cola fans.
  • Slim 1980s gold-tone case with clean Arabic numerals, reflecting Timex’s focus on affordability and readability.
  • A quartz movement assembled in the Philippines, marking Timex’s global production shift during the early quartz boom.

Original Catalogue Description: "Genuine Quinn Strap (135)"

Original Wholesale Price (1984): $29.95

Original Retail Price (1984): N/A

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