1984 Timex Men's "Q" Coca-Cola Advertising Quartz Watch Ref. 43811
1984 Timex Men's "Q" Coca-Cola Advertising Quartz Watch Ref. 43811
Reference Number: 43811 (Coca-Cola Variant)
Manufactured Date: 1984
This 1984 Timex quartz analog is a true piece of crossover memorabilia, blending everyday American watchmaking with one of the world’s most iconic brands. Bearing the bold “Enjoy Coke” logo across the dial, it’s part of a wave of co-branded promotional watches from the 1980s—an era when companies like Timex leveraged their mass-market reach to produce accessible, collectible timepieces tied to pop culture. The slim gold-tone case and simple Arabic numeral dial make it practical, but it’s the Coca-Cola tie-in that elevates its appeal among both watch enthusiasts and Coke collectors. Today, these watches have become harder to find in good condition, and they serve as fun reminders of when quartz watches and soft drink advertising intersected in everyday fashion.
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Sizing
Sizing
Case: 33.5mm
Dial: 29.5mm
Lug-to-Lug: 37.25mm
Thickness: 8.75mm
Strap: 19.1cm
Strap Style: Metal Hook Clasp
Timekeeping
Timekeeping
Watch Type: Quartz
Watch Movement: M135
Watch Complications:
- None
Movement Caliber: Quartz
Watch Lume: None
Watch Night Light: None
Color & Finishing
Color & Finishing
Case: Gold
Dial: Silver
Strap: Silver
Research & Restoration
Research & Restoration
Caseback Style: Snapback
Restoration Thoughts / Notes:
- Promotional co-branded dial featuring the “Enjoy Coke” script, a crossover collectible for both Timex and Coca-Cola fans.
- Slim 1980s gold-tone case with clean Arabic numerals, reflecting Timex’s focus on affordability and readability.
- A quartz movement assembled in the Philippines, marking Timex’s global production shift during the early quartz boom.
Original Catalogue Description: "Genuine Quinn Strap (135)"
Original Wholesale Price (1984): $29.95
Original Retail Price (1984): N/A
