This 1999 Kodak Advantix Systems Ad Backlight Watch Ref. 1197ELBK is a unique promotional timepiece celebrating Kodak’s short-lived but innovative Advantix film system. The white dial showcases the vibrant Advantix logo in full color, with gold-tone square hour markers and a discreet Kodak logo at the top. Its standout feature is the built-in backlight, illuminating the dial for a striking nighttime display. Housed in a black resin case with a comfortable black strap, this watch is a nostalgic piece of early 2000s tech marketing.
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Sizing
Case: 38mm
Dial: 26mm
Lug-to-Lug: 42mm
Thickness: 9.5mm
Strap: 19.7cm
Strap Style: Resin Pin Buckle
Timekeeping
Watch Type: Quartz
Watch Movement: Unknown
Watch Complications:
Night Light Pusher
Movement Caliber: Quartz
Watch Lume: None
Watch Night Light: Yes
Color & Finishing
Case: Black
Dial: White
Strap: Black
Research & Restoration
Caseback Style: Snapback
Restoration Thoughts / Notes:
Produced around 1999–2001, this watch coincides with Kodak’s peak global marketing campaign for the Advantix APS camera system.
The colorful triangular logo on the dial mirrors the exact branding used in Kodak’s television and print ads for APS film at the turn of the millennium.
Its built-in backlight was a rare feature for promotional watches, ensuring the logo was visible and eye-catching even in low light. Ask ChatGPT
